The leading chip manufacturing service has been in the news lately for reportedly demanding $500 million for rolling out its delayed live TV streaming service on mobile platforms. First, the leading tech service was planning to offer its own in-house Web TV service. However, the program apparently ran into several major obstacles and the company had to give up on its efforts. However, that does not mean that the company gives up on developing and delivering the service. The development process is in progress as usual, and Intel plans to sell it to the highest buyer from mobile service providers. Reports indicate that the company is planning to pass on the technology to the right service at an exchange rate of $500 million. The company plans to complete the sale process by the end of this year.
The company had announced its OnCue service earlier this year. The OnCue protocol involved complete hardware and software infrastructure to allow on-demand TV, live TV, and content streaming. The OnCue service was about to deliver the service through an ‘over-the-top- online protocol. The primary announcements indicated that the service would be available since this year. However, unavoidable circumstances forced Intel to postpone the product launch till 2014. The delayed launch date would offer the company the requisite window to discuss the service with leading companies like Amazon.
Several technical bottlenecks also played a crucial role in delaying the product launch. The company even had to redesign its package box to remove a camera that raised serious privacy concerns. Acquiring stable content deals has been a major challenge for the company also. There has been strong resistances from TV service providers like Time Warner, who reportedly instructed several channels to shun any deal with Intel. Cabloe TV providers are apprehensive about the Intel TV streaming service over broadband because this program may well lead to acute survival issues for the providers.
However, the company continues with its efforts to set up a major collaboration with other leading companies. The executives from Intel are busy discussing the offer with Verizon, Samsung, and Liberty Global to collaborate with the effort. The company employed hundreds of professionals to bring the project to completion and the primary testing has been over through running the programs in select Intel employee residences.
Industry insiders are also attributing the change of management landscape in the company as one of the reasons explaining the delay. After the instating of the new CEO, Brian Krzanich, the company has been undergoing massive reorganization procedures, which are affecting the execution of the TV program. Under the new CEO, the focus is shifting upon the mobile chip market instead of prodding the saturated PC chip market.
The company has been undergoing a lot of major churning which is seeing its set schedules going haywire. There is definitely much tightlipped commotion within the organization as all available reports are from anonymous insider sources. The company declined to comment officially on the reports of these major developments within the service.